“Raise your vibe” that’s been Petal’s tagline and what it so beautifully illustrates on everything from it’s artwork, ingredients, and aromas. In part 1, we have Candice Crane, Founder and CEO and Aaron Crane, Co-founder of Petal, a beverage brand that provides caffeine-free uplifting refreshments.
She was inspired by craft sodas but they were high in fructose corn syrup and sugar. So, she decided to make certified organic, low sugar, and low-calorie beverages.
According to her, the beverage industry is extremely competitive that’s why she’s creating a new category of sparkling botanicals since botanicals are beautiful and uplifting with herbal ingredients. Being a woman entrepreneur in beverages is hard because in many ways it is still an “old-boys” club but she’s so grateful for her husband’s support.
They talked about:
* Overview of the brand
* Why Petal
* Challenges as a woman entrepreneur
Join Ramon Vela, Candice Crane, and Aaron Crane as they break down the inside story on The Story of a Brand.
For more on Petal, Visit: https://drinkpetal.com/
This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop
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