As a child,
Lauren Haber Jonas, Founder of
Part & Parcel, was a plus size kid. All her life she found it difficult to find clothes that fit her. Because of this, she experienced ridicule, jokes, and embarrassment. Such as the time that she graduated from college and had to wear a man's suit. Experiences like this affected her emotionally. Fortunately, by seeing the example of her entrepreneurial brother as well as working with the founders of Poshmark, she realized that she had the power to change things. Fast forward to the present, Lauren, now runs a premier platform for plus size women, a plus size modeling agency, and is building a rapidly growing community for other plus size women helping them both emotionally and economically. Here's her story.
In Part 1 of this episode, Lauren discusses, Why her brand is more of a movement, How it all started with a Blog, Why the Plus Size market is not served even though 70 percent of U.S. women call under this category, Why less than 2 percent of brands serve plus size women, Why it's so challenging to find funding for Plus size business, Why she was forced to start a modeling agency, Why she chose the affiliate model as a sales channel, and so much more.
Join us while
Ramon Vela interview Lauren in Part 1 of this episode and listen to her share the inside story of a brand.
