In the second part of this Feature, John Pritchard, Founder of Pala Eyewear, shares why he believes it is important to be authentic and keep transparency in his business.

He set up his factory initially in China, but due to some policies that he wanted to achieve, he had to shift his factory to Italy. He says that working in Microsoft enhanced his entrepreneurial skills and helped prepare him for Pala. He also shares that he has learned a lot from his mistakes in five years.

He also worked with TerraCycle on a program to request old frames from customers and recycle them.

In part 2, we talk about: How he connects with the audience; Challenges he faced due to soil degradation; About his long-term vision to help these communities in various ways; Setting up a vision center in Zambia; Perks of working in Italy; Why he left Microsoft; What motivates him to keep going; Working with TerraCycle on a program to recycle old frames from customers; and much more.

Join Ramon Vela and John as they breakdown the inside story on The Story of a Brand.

For more on Pala, visit:

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