Bert Song, Head of E-commerce for Pair of Thieves describes it as creating “little moments of connection”. From their logo design to their customer support to their promotional emails to their products, personalizing and, more importantly, humanizing every interaction with the customer is part of the DNA at Pair of Thieves. Listen as Bert shares some of the inside stories of how they came up with the company name, how they broke into Target, why they created the wildly successful “Twinsies collection, how they choose their technology stack, and what the future lies for this innovative and highly personable e-commerce brand.
Links and Resources:
Visit the Pair of Thieves website: https://pairofthieves.com/
Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.