In this second part of this Feature, Alastair Dorward, CEO of OLIKA, continues his discussion on how OLIKA is reimagining the Hand Sanitizer market.

Being an entrepreneur beforehand, Alastair saw the potential that this category offered by redesigning the idea of hand sanitizer and taking it to the next level.

With his company Olika, he has done just that. Through Olika, Alastair is reaching its goal to add hand sanitizer to the average consumer’s daily routine. As hand sanitizer is no longer used upon necessity, Olika strives to design it for your every day.

It’s created to be portable, functional, and reusable. So tune in as Alastair not only talks about the product but gives an inside look at creating a fashionable hand sanitizer.

In Part 1, Alastair discusses The importance of design; Focusing on consumer engagement with the product; Creating a product that’s also reusable and sustainable; Painting an image for the product that’s photogenic; Adding hand sanitizer to your skincare regimen; The future of Olika; And much more.

Join us while Ramon Vela interviews Alastair for The Story of a Brand, and listen to him share the inside story.

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