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**This episode is brought to you by , , and ** ”The best at data collection for Shopify brands,” says Ben Parr. Today we have , President and Co-Founder of , a zero-party data marketing platform for e-commerce brands, especially Shopify...
**This episode is brought to you by MuteSix, Gorgias, and Attentive**
”The best at data collection for Shopify brands,” says Ben Parr. Today we have Ben Parr, President and Co-Founder of Octane AI, a zero-party data marketing platform for e-commerce brands, especially Shopify brands.
Ben was Editor-at-Large for Mashable in the past. He wrote a book called “Captivology: The Science of Capturing People's Attention.” For him, entrepreneurship was always on his mind, and it was just a matter of working on ideas.
He explains that Octane doesn't just collect data but leverage that data for deep personalization too. He also mentions that the Shopify ecosystem has completely exploded due to pandemic and consumer trends. He predicts that there will be a new class of eCommerce brands, lots of unpredictability; innovation; more competition between Shopify and Amazon.
He talks about:
* Gratefulness
* Overview of the company
* His background
* Entrepreneurship
* Challenges for the consumers
* Trends in industry
* Who's using zero-party data?
Join Ramon Vela and Ben Parr as they break down the inside story on The Story of a Brand.
For more on Octane AI, visit: https://www.octaneai.com/
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This Show is sponsored by MuteSix.
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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
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