We are changing the world. In the second half, Matias Muchnick – CEO and Founder of NotCo, tells more about his journey and experience. They want to help the environment, the ecosystem, and consumers to make better decisions with their brands.

According to him, the two biggest problems in the plant-based industry are a lack of understanding of food and a wide variety of plant species and their combinations.

Matias mentions that taste, experience, and the price is critical for increased adoption. Then moves to products available along with upcoming launches. Finally, he advises following one’s passion.

We discuss: What are the two biggest problems in Plant-based Industry; Discussion about the other Co-founders; Why Consumers want a reason to believe; Why launching in 2017 was outstanding; What the food industry thinks of them; How they are challenging the industry; 3 biggest drivers for customers; What products they have; What are their upcoming products and plans; Message for people starting; and so much more.

Join Ramon Vela and Matias Muchnick as they break down the inside story on The Story of a Brand.

**This episode is brought to you by MuteSix and Omnisend**

For more on Notco, visit: https://notco.com/us/

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