“Surround yourself with people that believe in possibility,” says Sandra Velasquez, Founder of Nopalera. In part 2, she suggests that small brands should believe in their value and the value of their product and not worry about high pricing.
Sandra advises founders and potential founders not to take advice from people who are not attempting to live out their dreams. She also mentions her association with Credo Beauty. She had to follow strict rules to be one of the clean beauty brands they carry.
She wanted to avoid using too many ingredients and be environment-conscious while making her products. Presently, the brand has three cactus-based soaps and a unique package design that has helped spread its message.
She discusses:
* Undervaluing oneself
* Plus equal minus
* Partnering with Credo Beauty
* Helping the community
* Nopalera products
* Their unique package design
* What’s next
Join Ramon Vela and Sandra Velasquez as they break down the inside story on The Story of a Brand.
For more on Nopalera, visit: https://nopalera.co/
This episode is brought to you by MuteSix, FenixCommerce, and EcoCart
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