Sandra went to a music school, led a band called Pistolera (see them on NPR’s Tiny Desk), and has been a musician her entire life. After losing her day job, she came to realize that she could continue her mission of sharing her culture not just through music but through launching a consumer brand. To her, building muscles to deal with rejection helped her in making this switch.
The brand launched in the middle of the pandemic. It’s not just to promote and elevate Mexican products but also to help the Latino community. She also mentions that access to capital and the right mindset is necessary for business.
She talked about:
* Overview of the brand
* Her background
* Her turning point
* What holds people back
For more on Nopalera, visit: https://nopalera.co/