“A bowl of instant happiness,” that’s Noodelist. In part 1, we have Thuong Tan, Founder and CEO of Noodelist, a plant-based instant noodles brand.

Thuong grew up in Finland. She worked for the Finnish government by helping Finnish companies enter the US market. She got the idea for Noodelist while doing her MBA in luxury branding. She also wanted to do something for her family and friends who loved instant noodles but avoided them due to unhealthy aspects. The brand was born to make noodles healthier. She decided to switch the harmful ingredients that competitors were offering to healthier ones.

According to her, whatever you are doing starts with your passion. She believes her asset is her network. The brand launched in the middle of the pandemic; this was scary, but being brave enough to leave her comfort zone worked out for her.

She discusses:

* Gratefulness
* Overview of the company
* Her background
* Noodeliest idea
* Her taste testers
* Being an entrepreneur

Join Ramon Vela and Thuong Tan as they break down the inside story on The Story of a Brand.

For more on Noodelist, visit: https://www.noodelist.com/ 

This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno

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