Thuong grew up in Finland. She worked for the Finnish government by helping Finnish companies enter the US market. She got the idea for Noodelist while doing her MBA in luxury branding. She also wanted to do something for her family and friends who loved instant noodles but avoided them due to unhealthy aspects. The brand was born to make noodles healthier. She decided to switch the harmful ingredients that competitors were offering to healthier ones.
According to her, whatever you are doing starts with your passion. She believes her asset is her network. The brand launched in the middle of the pandemic; this was scary, but being brave enough to leave her comfort zone worked out for her.
* Overview of the company
* Her background
* Noodeliest idea
* Her taste testers
* Being an entrepreneur
For more on Noodelist, visit: https://www.noodelist.com/