In the second part of this Feature, Richard Bao, Founder at NEOCLASSICS, continues sharing the story of his Los Angeles-based brand that features original message-driven artworks and with a goal of cultivating conscious minds. He tells us what “ethically and locally” means to him and why it is so important to build a community of suppliers, manufacturers, and sowers. He also shares the messages hidden and not so hidden in his clothing & designs. Here’s the rest of his story.
In part two, Richard discusses: What ethically and locally means to him; How the creative process works in designing their clothes; Why bing “unbound” is so important; The benefits of doing things locally in the time of COVID; How he was able to pivot prior to COVID; The messages in the designs; The his tagline is so personal; And so much more.

Join us while Ramon Vela interviews Richard in Part 2 of this episode and listen to him share the inside story of a brand.

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