In the second part of this Feature,
Moody Nashawaty, Partner & Chief Strategy Officer at
MuteSix, goes into more detail on the potentially historic Holiday season for e-commerce Direct-to-Consumer (DTC) brands. He explains why you "must" own your own data. Why DTC brands should use their scrappy-ness to move customers through the funnel and more.
In part two, Moody discuss: How brands can own their data; What it means that more Boomers are moving to e-commerce; The e-commerce Holiday Playbook (starts at
13:11); Why you should expect and plan for shipping delays; Why the elections will cost you (in ad cost); Why you should acquire customers before the holidays; How to do discounts/promotions correctly; Why marketplaces, Walmart, and Amazon; and so much more.
Join us while
Ramon Vela interviews Moody in Part 2 of this episode and listen to him share the inside story of a brand.
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