MUSH – Getting the Perfect Overnight Oats into People’s Hands

In the second part of this Feature, we continue the conversation with Ashley Thompson, Co-Founder & CEO of MUSH.  She talks about how she eventually got Mush into Whole Foods. It took a lot of grinding and some connections on LinkedIn to get her foot in the door.

Of course, going from 10 stores to 150 isn’t easy, as Ashley points out. She recalls the issues with logistics, manufacturing, and processing. This brings her to the big idea that people should pace themselves while their company grows.Her brand is built on health, so she speaks about what goes into making a healthy snack. Before moving into other categories of healthy snacks, she wants to perfect the overnight oats and distribute it even further around the country.

In part 2, Ashley highlights the importance of patience and pacing yourself, what goes into making a truly healthy snack, and her experience with building a brand.