“MenoLabs is a company founded to fundamentally change menopause in the United States,” tells Vanessa Ford, Co-Founder of MenoLabs, a brand that provides natural products to relieve menopause symptoms.
Vanessa did doctoral research around cognitive studies and learned about human brains along with storytelling. She pivoted into marketing, nonprofits and then started MenoLabs in 2019 to change women’s options for treating menopausal symptoms, which includes the not-so-small task of improving the education and research done on this subject and changing how society views menopause.
Their consumers validate the brand’s existence. Interestingly, MenoLabs has operated mainly as a flat organization where they work collaboratively and bring different expertise areas to solve challenges. They iterate, adapt, fail, learn, fail forward, keep on learning, adapting, and make decisions based on data in front of them.
In part 1, Vanessa talks about:
* Her gratitude towards her Co-Founder, Danielle Jacobs
* Overview of the brand
* Why menopause is a Taboo discussion
* Effect of menopause from an entrepreneurial standpoint
* Why no CEO
* Can a collaborative management model work in other areas
* Her life before MenoLabs
* Danielle Jacobs’ background
Join Ramon Vela and MenoLabs as they break down the inside story on The Story of a Brand.
This episode is brought to you by MuteSix, Repeat, and CarText
For more on MenoLabs, visit: https://menolabs.com/
