In this second part of this Feature, Georgia Dant, Founder & CEO of Marfa Stance, shares what she considers the brand’s DNA.

She discusses why she likes to add a sense of playfulness to her designs. She also considers how people use her products, such as the ergonomics of clothing. Functional yet fun is her goal.

In Part 2, Georgia discusses The Hero products, Her design process, Why she uses an architectural approach to design, Why she likes modular clothing, Why she frequently Zooms with customers, The Success of the Build Your Own Page, and why it is part of the DNA of the brand, and much more.

Join us while Ramon Vela interviews Georgia for The Story of a Brand, and listen to her share the inside story.

For more on Marfa Stance, visit:

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