It all started with the belief that products could improve your yoga practice and that yoga, in turn, will help you become the best version of yourself. For June Pai, General Manager of Asia PAC for Manduka, yoga and that mission is what led her to work at Manduka some 10 years ago. According to June, yoga is not about being the most Zen person in the class, it’s really an opportunity to make time for yourself: body, mind, and heart.
In Part 1 of this 2-part episode listen to June Pai give us inside story of the building of a brand including Manduka’s products, it’s philosophy, it’s outreach to different markets, it’s business model, and the global expansion for one of the most recognizable names in yoga.
Check out other episodes at www.commercefocused.com/category/the-story-behind-the-brand/
For more on Manduka visit: www.manduka.com