In part two of this Feature,
Yaw Aning, Co-Founder & CEO of
Malomo, goes into detail about the ways in which Malomo improves the post-purchase experience. Malomo is very data-centric. It is able to track over 150 data points on every purchase. This affords companies the opportunity to provide specific, segmented content to consumers in tracking e-mails. Yaw talks about how this has helped many brands see a 2% repeat purchase rate. Yaw also gives an interesting view of the profound effect COVID-19 has had on e-commerce. Finally, Yaw gives his best advice to entrepreneurs.
In part two, Yaw explains What sets his company apart from all other brands, How his love of numbers and data has helped give Malomo an edge over competitors, Why many of his customers see a quick payback of their subscriptions in the first month of service, What’s the next step for Malomo- integrating with SMS services, offering segmented suggestions for content based on unique data points, How COVID-19 has had a massive effect on the e-commerce market; seeing astronomical numbers that dwarf Black Friday, and how his brand can help solve these issues, What is his best advice for aspiring and up-and-coming entrepreneurs, and more.
Join us while
Ramon Vela interviews Yaw in Part 2 of this episode and listen to him share the inside story of a brand.
