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Dec. 13, 2021

LYS Beauty - Love Yourself

LYS Beauty - Love Yourself

**This episode is brought to you by , , , and **   “Love yourself” that's what the LYS in LYS Beauty stands for. In part 1, we have , CEO of , a clean beauty brand. Tisha has loved makeup since a young age. She went to college and studied...

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The Story of a Brand

**This episode is brought to you by MuteSix, Yotpo, Gorgias, and Attentive**

 

“Love yourself” that's what the LYS in LYS Beauty stands for. In part 1, we have Tisha Thompson, CEO of LYS Beauty, a clean beauty brand.

Tisha has loved makeup since a young age. She went to college and studied accounting to make her parents proud. But her passion was makeup & beauty products. Coincidentally she started working in the accounting department of a beauty company where she found herself more drawn towards the marketing side of things.

She also felt frustrated due to a lack of representation in the industry. Tisha wanted to diversify the clean beauty space, so she created LYS Beauty early in 2019. According to her, it's important to embrace yourself, collaborate, be good to others, and your confidence should come without compromise.

She discusses:

* Gratefulness
* Overview of the brand
* Her background
* Her motivation drivers

Join Ramon Vela and Tisha Thompson as they break down the inside story on The Story of a Brand.

For more on LYS Beauty, visit: https://lysbeauty.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

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This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

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This episode was brought to you by Attentive.

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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

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And turn your one-time shoppers into lifelong brand lovers.

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This episode is also brought to you by Gorgias.

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