In part 2, CEO Tisha Thompson mentions that LYS Beauty is a cruelty-free brand. She also mentions that LYS Beauty is the first African-American Clean Beauty Brand sold on Sephora.

The brand has an average price point of $20, whereas most clean brands charge double or more. Tisha’s experience has been a tremendous help in launching her clean beauty brand.

The company goes extra steps to respect the skin and provide the best ingredients. They include ingredients such as turmeric, ginger, and Ashwagandha. Tisha mentions that they have won the Allure Best of Beauty Award this year.

She discusses:

* Generational wealth gap & access
* Affordability of products
* Making clean products is a choice
* Company’s philosophy
* LYS Beauty products
* Allure Best of Beauty Award

Join Ramon Vela and Tisha Thompson as they break down the inside story on The Story of a Brand.

For more on LYS Beauty, visit: 

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