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Dec. 13, 2021

LYS Beauty - Inclusive. Clean. Cruelty-Free and 100% Vegan

LYS Beauty - Inclusive. Clean. Cruelty-Free and 100% Vegan

**This episode is brought to you by , , , and **   In part 2, CEO mentions that is a cruelty-free brand. She also mentions that LYS Beauty is the first African-American Clean Beauty Brand sold on Sephora. The brand has an average price point of...

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The Story of a Brand

**This episode is brought to you by MuteSix, Yotpo, Gorgias, and Attentive**

 

In part 2, CEO Tisha Thompson mentions that LYS Beauty is a cruelty-free brand. She also mentions that LYS Beauty is the first African-American Clean Beauty Brand sold on Sephora.

The brand has an average price point of $20, whereas most clean brands charge double or more. Tisha's experience has been a tremendous help in launching her clean beauty brand.

The company goes extra steps to respect the skin and provide the best ingredients. They include ingredients such as turmeric, ginger, and Ashwagandha. Tisha mentions that they have won the Allure Best of Beauty Award this year.

She discusses:

* Generational wealth gap & access
* Affordability of products
* Making clean products is a choice
* Company's philosophy
* LYS Beauty products
* Allure Best of Beauty Award

Join Ramon Vela and Tisha Thompson as they break down the inside story on The Story of a Brand.

For more on LYS Beauty, visit: https://lysbeauty.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

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This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

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This episode was brought to you by Attentive.

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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

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