In this episode, Ashley Merrill, CEO & Founder of Lunya, gives us an intimate look inside her brand as well as a take on employees, entrepreneurship, life, children & family, and treating the customer like a real person and not a target market. Here's what you'll hear:
Getting the message out digitally, Looking at consumers as real people, Why we can relate to "her", She's like our sister, girlfriend, Striking the resonance chord with your customer, Innovation is really optimization, Understand your customer intimately, you can create products they really want, Don't want to leave men out of the conversation, Making women's lives better through product, experience, & an example, It can be helpful to be cash restrained, Advice for Young Entrepreneurs, Make sure it's more than passion, it's got to be a business, Success is building the life you want, and more...
Listen to Part 2 of this 2 Part episode and hear Ashley Merrill share the inside story of the building a brand.
