For Ashley Merrill, CEO & Founder of Lunya, the intention was never to start another fashion company. But there was a business idea that kept gnawing at her. She didn't know anything about how to make clothes or production but she had a big vision. She wanted to create sleepwear that both looked great but was functional. She wanted to reach consumers who really cared about Wellness because as she saw it, Wellness is like the food pyramid with sleep as the foundation.
In this episode, you'll hear how fear almost stopped her from starting the business, how she didn't start with a business plan, how she used to surveys and feedback to design her collections, how she dealt with productions problems, why creating a great culture is so difficult to find and maintain, how she deals with stress and being present, what entrepreneurship means to her, and how she deals with growing Lunya and having a family.
Listen to Part 1 of this 2 Part episode and hear Ashley Merrill share the inside story of the building a brand.
