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**This episode is brought to you by and ** “Engineering is a way of thinking,” says , Co-Founder and Chief Innovation Officer at . In part 2 of this Feature, Lena speaks about her practical, problem-solving, and analytical nature since...
**This episode is brought to you by MuteSix and Omnisend**
“Engineering is a way of thinking,” says Lena Korres, Co-Founder and Chief Innovation Officer at Korres. In part 2 of this Feature, Lena speaks about her practical, problem-solving, and analytical nature since childhood.
Lena describes science as empowering as well as creative. For building a brand, brains don't matter as much as “having a strong stomach.” She advises new entrepreneurs to have faith, clear vision, and be prepared. She calls a brand a sum of the values and the energy of people connected with it.
Korres focuses on discovering new combinations from nature that can be as effective as they are clean. The journey of each product is a full circle starting from the soil, the extraction, molecular research, formulation, design, and then recycling.
In part 2, she talks about:
* Into science since childhood
* Her advice for entrepreneurs
* Products at Korres
* Greek biodiversity
* Their production circle
* How Korres reached the US
Join Ramon Vela and Lena Korres as they break down the inside story on The Story of a Brand.
For more on Korres, visit: https://www.korres.com/
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This episode was brought to you by MuteSix.
MuteSix is the leading agency in performance marketing.
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
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This episode was brought to you by Omnisend.
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