“To inspire joy and self-care” that’s the mission of Kiramoon. In part 1, we have Lindsey Martin, Founder and CEO of Kiramoon, an Austin-based skincare brand encompassing joy and advocating for mental health awareness with skin-loving ingredients.

While working as a software sales executive, manager, director, Lindsey fell in love with business but still felt that something was missing. She felt the pull to put all her hard-won experience towards building her own business. Being in love with skincare from an early age, Lindsey knew this would be the area of her focus. So, she launched Kiramoon, a brand that pairs joy, happiness, and cuteness concepts with great formulas.

At Kiramoon, it’s not just great skincare products, but diversity’s at the forefront too. According to Lindsey, customer acquisition and brand awareness are tough, especially for new businesses. In her journey, her background in software sales helped her in problem-solving and other aspects of the brand.

In the first part, she discussed:

* Gratefulness
* Overview of the brand
* Her career
* Why Kiramoon
* Difference between entrepreneurship & sales
* What was her motivation
* Her vision

Join Ramon Vela and Lindsey Martin as they break down the inside story on The Story of a Brand.

For more on Kiramoon, visit: https://www.kiramoon.com/ 

This episode is brought to you by Ordergroove

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