“Giving people value through ice cream” that’s what Killer Creamery does. Today we have Louis Armstrong, Founder of Killer Creamery, a whole natural zero sugar ice cream company.

Louis attended the University of Idaho and got a degree in food science. He acquired experience in R&D, quality assurance, and dairy operations. Initially, he wanted job security, but in his heart, he had always wanted to start a business of his own.

To him, manufacturing, co-packing, general supply chain, and generating sales were challenging, but something he expected and could handle. However, the length of the funding cycle and how difficult it was, was indeed the most challenging part of the startup journey for Louis. He advises entrepreneurs to have a clear vision for their business or don’t do it.

In part 1, he discusses:

* Gratefulness
* Overview of the brand
* His background
* What led him to start
* His “cold water in your face” movement
* Advice for others
* Thinking negatively when planning

Join Ramon Vela and Louis Armstrong as they break down the inside story on The Story of a Brand.

For more on Killer Creamery, visit: https://killercreamery.com/ 

This episode is brought to you by MuteSix, Repeat, and CartText

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