In 2006, Steve Nanino, CEO of Kid Dangerous and team, saw a need for a brand that was less about the logo and more about a message. That message was edgy, loud, and full of spirit. Perfect for individuals who wanted to stand out. Full of F-bombs, drug references, and the like their brand quickly attracted a following, first among friends and later with retailers. But on the business side, they were young and naive and didn’t understand what they were getting themselves into but they moved ahead anyway.
In Part 1 of our interview, see how Steve and his team, grew a premium graphic Tees business. How it started, how it evolved with the market, how they landed retailers, and how they have expanded into women and kids apparel and what comes next. You’ll also hear advice for young apparel entrepreneurs and dealing with the ups and downs of running your own business.
Listen to this episode and hear Steven Nanino, CEO of Kid Dangerous share the inside story of the building a brand.
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