March 24, 2021

Keho Life - It's a Lifestyle Not a Company

Keho Life - It's a Lifestyle Not a Company

**This episode is brought to you by and .** “It is a lifestyle, not a company” – this is how , the founder of , describes her brand. Starting as a master calorie counter back in her days, Tekla soon discovered the keto diet and became...

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The Story of a Brand

**This episode is brought to you by ATTN Agency and Repeat.**


“It is a lifestyle, not a company” – this is how Tekla Back, the founder of Keho Life, describes her brand.

Starting as a master calorie counter back in her coxswain days, Tekla soon discovered the keto diet and became obsessed with it.

Tekla came from a personal space of wanting a proper healthy pescatarian meal without the hassles of cooking.

Being a physicist, she could not help but indulge in formulating the innovative concept of savory snack bites, which finally gave birth to – Keho.

In the first part, we talk about: How her mentor became her partner; How she brought in the world’s first savory snack bite; What makes Keho products novel; Tekla’s early life and career; How she was introduced to ketogenic diet; Discussion on what exactly is a keto diet; How she went from being a reluctant entrepreneur to a founder; and much more.

Join Ramon Vela and Tekla as they breakdown the inside story on The Story of a Brand.

For more on Keho Life, visit: https://keho.life/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

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This episode was brought to you by Repeat.

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