“Encourage our consumers to come in and be a part of developing the brand identity” that’s what makes Jones Soda different from other brands. Today we have Mark Murray – President and CEO of Jones Soda, a soda company in the craft beverage category.

Jones Soda was initially started in Canada 25 years ago. The brand is known for its authenticity, innovation, creativity, and fun across America. He doesn’t just love the brand but its people too. According to him, it is essential to put the right people in the organization, build the right culture and bring the right attitude to work.

During the pandemic, the company took its labels to a whole new level by including the message of hope and unsung heroes.

In part 1, he talks about:

* Gratefulness
* Overview of the brand
* Pandemic time
* Doing what he loves
* Advice for bringing people

Join Ramon Vela and Mark Murray as they break down the inside story on The Story of a Brand.

For more on Jones Soda, visit: https://www.jonessoda.com/

This episode is brought to you by MuteSix, Gorgias, and Attentive

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