“All rowing toward the same thing, this is the power,” says Mark during the interview. In the second half, Mark Murray, President and CEO of Jones Soda, mentions that he believes in the power of strategic planning for brands and, with that, alignment. According to him, the magic of a brand’s success is people and their contribution towards a goal.

Jones Soda uses high-end ingredients. Their number one craft soda has all-natural flavors and colors. Based on customer feedback, they rewrote their mission statement to become a people’s craft soda.

They are a very unique, innovative, and disciplined brand. Mark also mentions their extremely unique Turkey and Gravy soda.

He talked about:

* Recommendations for a young brand
* Inviting customers to be part of the brand identity
* What is craft soda
* Keeping a youthful rebellious attitude
* My Jones

Join Ramon Vela and Mark Murray as they break down the inside story on The Story of a Brand.

For more on Jones Soda, visit: https://www.jonessoda.com/

This episode is brought to you by MuteSix, Gorgias, and Attentive

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