“Sharing with people the food experiences that we experienced growing up” was one of the motivations behind Immi. Today we have Kevin Chanthasiriphan and Kevin Lee, Co-Founders of Immi, a better-for-you Asian-American food brand.
Kevin Lee and Kevin Chanthasiriphan met as co-workers while working as product managers in the tech industry. They ate lunch together and bonded over noodles since noodles were a food they fondly remembered from their childhoods. Kevin Chanthasiriphan later worked in healthcare and Facebook, whereas Kevin Lee moved to an early-stage venture firm.
When they decided to start their journey in entrepreneurship, they chose to do a better-for-you brand with Asian flavors after noticing that there were high rates of chronic health conditions in their families and within the larger population.
Before launching, they tested 200 different recipes, made a landing page, and built an audience. Immi has no refined carbohydrates, low carbs, high protein, fiber and has reinvented ramen with modern ingredients.
They talked about:
* Gratefulness
* Overview of the brand
* Their background
* Why Immi
* What’s unique about Immi Ramen
* Feeling prepared
* Demand testing
* Pre-Launch Landing page marketing
Join Ramon Vela, Kevin Chanthasiriphan, and Kevin Lee as they break down the inside story on The Story of a Brand.
For more on Immi, visit: https://immieats.com/
This episode is brought to you by MuteSix, FenixCommerce, and EcoCart
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