The player is loading ...
Brands, products, exclusive promo codes! Get our "Best Brands of the Week Newsletter" direct to your inbox.
**This episode is brought to you by , , and ** “Sharing with people the food experiences that we experienced growing up” was one of the motivations behind Immi. Today we have and , Co-Founders of , a better-for-you Asian-American food...
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
“Sharing with people the food experiences that we experienced growing up” was one of the motivations behind Immi. Today we have Kevin Chanthasiriphan and Kevin Lee, Co-Founders of Immi, a better-for-you Asian-American food brand.
Kevin Lee and Kevin Chanthasiriphan met as co-workers while working as product managers in the tech industry. They ate lunch together and bonded over noodles since noodles were a food they fondly remembered from their childhoods. Kevin Chanthasiriphan later worked in healthcare and Facebook, whereas Kevin Lee moved to an early-stage venture firm.
When they decided to start their journey in entrepreneurship, they chose to do a better-for-you brand with Asian flavors after noticing that there were high rates of chronic health conditions in their families and within the larger population.
Before launching, they tested 200 different recipes, made a landing page, and built an audience. Immi has no refined carbohydrates, low carbs, high protein, fiber and has reinvented ramen with modern ingredients.
They talked about:
* Gratefulness
* Overview of the brand
* Their background
* Why Immi
* What's unique about Immi Ramen
* Feeling prepared
* Demand testing
* Pre-Launch Landing page marketing
Join Ramon Vela, Kevin Chanthasiriphan, and Kevin Lee as they break down the inside story on The Story of a Brand.
For more on Immi, visit: https://immieats.com/
Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by Fenix Commerce.
Folks, we all know delivery and shipping are a major pain.
Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.
And post-purchase, stay on top of things with Fenix proactive delivery alerts.
Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.
For more details, check out https://fenixcommerce.com/
*
This episode is also brought to you by EcoCart.
EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.
And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.
That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.
Get started today. Go to https://ecocart.io/sob/
