In the second part of this Feature, Jani Tuomi, co-founder of imaware, shares more about their initial startup journey. How he faced denial by some doctors while others favored giving patients and consumers more data. He further explains different tests accessible to people.

Jani gives a brief description of their testing with costs. Then elaborates the exploitation dealt by patients due to hospitals’ huge profit margin and the current healthcare system in general. He provides his advice for people looking to be healthy.

In part 1, we talk about: Why doctors wanted to control or support; What are the testing options available; How imaware is assisting others; Gives an account of rates for particular testing; How monopolies push the price; What makes their testing cheaper; Why healthcare should be focused on consumers; What is the testing process; What are his recommendations; How they help brands; and much more.

Join Ramon Vela and Jani as they breakdown the inside story on The Story of a Brand.

For more on imaware, visit:

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