“Creating products that are good for you” that’s the mission of Humble Brands. Today we have Jeff Shardell, Founder and CEO of Humble Brands, a brand that makes health and beautifully scented personal care products.

Jeff worked in the tech industry in the San Francisco Bay Area for most of his career. He wanted to detoxify his life and make a change. Interestingly, Jeff became a tornado chaser which led him to New Mexico. It was in New Mexico, where he started Humble Brands about six years ago after reading about the toxicities of deodorants.

The brand uses a simple set of ingredients, super safe ingredients as well as sustainable packaging. At present, there’s a fundamental change happening in the CPG world due to the rising demand for natural and sustainable products.

He talked about:

* Gratefulness
* Overview of the brand
* Why Humble Brands
* Thoughts on Tornado Chasing
* Why deodorants
* The challenges of business

Join Ramon Vela and Jeff Shardell as they break down the inside story on The Story of a Brand.

For more on Humble Brands, visit: https://humblebrands.com/

This episode is brought to you by MuteSix, StoreYa, and Justuno

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