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Feb. 10, 2021

Heat Free Hair - Starting the Heat Free Hair Movement

Heat Free Hair - Starting the Heat Free Hair Movement

** This episode is brought to you by and ** In the second part of this Feature, we sit back down with , CEO, and Founder of , to talk about her brand. For all women of color who are looking to transition back to their natural hair as damage-free as...

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The Story of a Brand

** This episode is brought to you by ATTN Agency and TryNow. **


In the second part of this Feature, we sit back down with Ngozi Opara, CEO, and Founder of Heat Free Hair, to talk about her brand. For all women of color who are looking to transition back to their natural hair as damage-free as possible, Ngozi has a solution for you.

After starting her journey with help from Facebook and “word of mouth,” Ngozi started to run into obstacles. Nevertheless, after years of hard work, she wasn't going to let some bad publicity stop her.

Ngozi breaks boundaries in creating the first company to produce 100% synthetic virgin hair exclusively in natural textures. So tune in to hear Ramon Vela and Ngozi discuss how the Heat Free Hair movement is changing the hair game for women of color.

In part 1, Ngozi discusses Changing your hair in a professional environment; The importance of offering wigs of different hair textures; Working for a solution that works; Finding the perfect manufacturers; Adapting to another country’s environment; Committing yourself to work; Working through the “ugly side of the business”; Where to find and buy Heat Free Hair; and much more.

For more on Heat Free Hair, visit: https://heatfreehair.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is brought to you by TryNow.

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