Harper Wilde Co-Founders Jenna Kerner and Jane Fisher knew that there would be a risk embroidering a statement on their bras that included profanity. They didn’t know if anyone had ever done this before. However, in 2019 when 9 states passed laws severely restricting a woman’s right and access to a legal procedure, they knew they had to act. They decided that their brand message had to mirror their company values, even if their stance would be controversial.
In part 2 of this fascinating episode, Jenna and Jane share What happened when they took a risk and took a stand, How they want to be about empowering woman externally and internally, Why standing up for their values is part of their Brand Moat, Why making the most comfortable and softest bra in the market is key to that Brand MOAT.
Plus they share more advice for college graduates, advice for women (and men) when raising funds, Why their recycling program for Bras is important to the environment, How they are launching a nursing bra, and why humor and pranks are important for company’s culture.