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Founder
Alicia Zeng is the CEO + founder of Lilac St. lashes, and has an interesting story and insight on starting a brand. Alicia was previously on the founding team at L., a viral mission-centered women’s hygiene brand acquired by Procter & Gamble in a nine-figure deal. Alicia is also a former Mckinsey consultant and Google product manager, and graduated summa cum laude from Princeton. You can watch a quick IG reel of Alicia telling her story at
https://www.instagram.com/p/C4G2QDWSMMa/?hl=en