In the second part of this Feature, Ken Tomita, Co-founder, and CEO of Grovemade, highlights the importance of his engineering pedigree – not because it landed him an engineering job, but because he got used to iterating and failing and going back to the drawing board.

Grovemade started out making laser engraved bamboo iPhone cases. They then pivoted to laser-engraved artwork. Now, Ken is trying to figure out what he wants the next move to be. He speaks on this topic with a lot of excitement as he dives into the possibilities for the next pivot.

He explains that his customers care about their work and being productive. He shares that same mentality which is why his products seem to speak so directly to consumers.

In part 2, we hear about the iterative process in his business, the path Grovemade took, and why he does what he does.

Join us while Ramon Vela interviews Ken on The Story of a Brand and listen to him share the inside story of a brand.

For more on Grovemade, visit:

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