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In the beginning, Gorjana Co-Founders Gorjana Reidel and Jason Griffin Reidel had nothing to lose. To hear Jason describe it, he was unemployable and Gorjana loved creating unique jewelry that all their friends and family loved. So they took the plunge. Those early days were tough but they led with intuition and a bit of ignorance (their words) because as they tell it, “they figured they could do it better than everyone else”. Now, all these years later, they continue to connect with their community in ways that have humbled them and their story has evolved to an online presence, 7 stores, and countless customers.