“We’re on a mission to bring nutrition to the mainstream,” says Alex Bayer, Co-Founder and CEO of Genius Juice, a brand that provides clean, healthy, and organic smoothies.

Alex majored in business administration, marketing and minored in graphic design and communication. He joined an insurance company where he worked for seven years. His impulse to grow and find something new led him to a food and beverage company through his mentor. He also went to a nonprofit for a year.

He says that everything else will follow if you pursue what you love to do and believe in it.

In part 1, Alex talks about:

* His supportive mentor
* Overview of the company
* His educational and work background
* Why he started Genius Juice
* Why he left working in insurance
* The practical and passionate side

Join Ramon Vela and Alex Bayer as they break down the inside story on The Story of a Brand.

This episode is brought to you by MuteSix and Omnisend

For more on Genius Juice, visit: https://geniusjuice.com/

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