Dec. 12, 2024

Genexa - How Two Dads Took on Big Pharma to Create Change

Genexa - How Two Dads Took on Big Pharma to Create Change

I had an amazing conversation with David Johnson, the CEO and Co-founder of Genexa, a brand that's revolutionizing the pharmaceutical industry with clean, effective medicine. David’s journey is one of resilience and purpose, fueled by his passion for providing...

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The Story of a Brand

I had an amazing conversation with David Johnson, the CEO and Co-founder of Genexa, a brand that's revolutionizing the pharmaceutical industry with clean, effective medicine.


David’s journey is one of resilience and purpose, fueled by his passion for providing families with better options. From building the first organic-certified over-the-counter medicines to tackling the giants of the pharmaceutical world, his story is both inspiring and practical. 


If you’ve ever wondered what it takes to disrupt an industry while staying true to your values, this episode is for you.


Key Moments in the Podcast:


* How two dads with no background in pharmaceuticals decided to clean up the medicine aisle.


* The challenges of replacing artificial ingredients with clean, natural alternatives while maintaining FDA standards.


* Why Genexa products are now found in major retailers like Walmart, CVS, and Whole Foods.


* The importance of building a people-focused brand that listens to its customers.


* David’s advice for entrepreneurs facing big challenges is to stay focused, be passionate, and always remember why you started.


💡 Join me, Ramon Vela, in listening to the episode and learn how Genexa proves that medicine can be clean, effective, and better for everyone. You won’t want to miss this conversation!


For more on Genexa, visit: https://www.genexa.com/


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Today’s Sponsors:


Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/


Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. 

 

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story


What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.