“To create jewelry that feels unique to them,” that’s the opportunity that Gemist offers to its consumers. In the second part, Madeline Fraser, CEO and Founder of Gemist, shares that being a woman in business is challenging.

The brand focuses on bridal jewelry, engagement rings, and bracelets because jewelry has stories to tell. It tries to give the best prices for the best quality pieces. Gemist is a flexible, fun, and vibrant experience. Customers can even work with designers and stylists to create custom pieces too.

Madeline mentions that they are continuing to listen to customers’ feedback and then innovating through technology. According to her, it’s all about clarity, passion, joy as well as believing in your team.

She discusses:

* Managing emotions
* Their jewelry collection
* What Gemist offers
* Technology development
* Concept of customer experience
* Other industries
* Holiday boxes

Join Ramon Vela and Madeline Fraser as they break down the inside story on The Story of a Brand.

This episode is brought to you by MuteSix, FenixCommerce, and EcoCart.

For more on Gemist, visit: https://www.gemist.co/

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