In this first part of this Feature, we sit down with Craig Winer, Co-Owner & Senior VP of Garrett Wade, to discuss Garrett Wade’s lasting success. Since the 1970s, Garrett Wade has offered a variety of selections for any demographic to enjoy true craftsmanship.

The company was started by Garrettson Wade Chinn with the original goal of celebrating craftsmen by offering a catalog with hard to find, quality tools. Through the decades, that goal has expanded from selling hard to find tools for offering vintage kitchenware, quality gardening tools, and even collectible toys.

As Craig mentions in the episode, it’s more than purchasing a tool to complete your next project. It’s a well-crafted tool that could be passed down for generations.

In Part 1, Craig discusses Craig Winer and his mentor; The 100 ft overview of Garrett Wade; The importance of craftsmanship; Putting your own passions into creating successful products; COVID Impacts on the brand; Adapting throughout the decades; The foundation of Garrett Wade; And much more.

Join us while Ramon Vela interviews Craig for The Story of a Brand, and listen to her share the inside story.

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