In the second part of this Feature, we sit back down with Daniel Shapiro, CEO, and Founder of Fourlaps. Fourlaps is a quality athletic apparel brand made to be just as fashionable as it is comfortable.
With tons of experience with major fashion brands and a love for working out, Daniel realized what he wanted in an athletic brand and decided that he had the perfect way to do it.
Now Daniel runs Fourlaps, a brand dedicated to giving customers the best athletic experience without jeopardizing their everyday look.
Join Ramon Vela and Daniel as they breakdown the inside story on one of GQ’s favorite athletic apparel brands on The Story of a Brand.
In Part 2, we hear Reaching a high point with GQ; COVID impacts the brand and marketing strategy; Moving past obstacles; Integrating sustainability into activewear; Creating athletic clothing with highly functional fabrics; The future of Fourlaps; and much more.
For more on Fourlaps, visit: https://www.fourlaps.com/
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