In the second part of this Feature, James Dodkin, VP of Marketing of FORLOH, which stands for “For Love of Hunting.” FORLOH is a premium hunting apparel brand that utilizes the latest technology to give its customers the best hunting experience possible.
Dodkin mentions the numerous amounts of technology that goes into creating FORLOH.
For example, the technology that comes from “the automotive industry” like GM for their resistant knee pads or how the “Tri-Star certified NASA technology” inspires the fabric's complex insulation system.
In Part 1, James delves into the details of FORLOH; Discussing tech and how it impacts the product; Using the “Outdoor Perspective” when designing; The importance of researching for your market; Talking about brand perspective; The future of FORLOH and the future of hunters.
; and more.
This episode and our entire podcast are brought to you by
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If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
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