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March 1, 2021

Forij - Functional Mushroom Brand That Bites

Forij - Functional Mushroom Brand That Bites

**This episode is brought to you by and .**   In the first part of this feature, we find , Founder & CEO of , conducting an impromptu focus group on his brand's name while on a Flight. It's just the kind of crazy stunt Parker, a wildly...

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**This episode is brought to you by ATTN Agency and Omnisend.**

 

In the first part of this feature, we find Parker Olson, Founder & CEO of Forij, conducting an impromptu focus group on his brand's name while on a Flight. It's just the kind of crazy stunt Parker, a wildly passionate founder, is known for.

Forij is actually the phonetic spelling of “forage.” Forage being searching for your own provisions, specifically in the wilderness. It’s a lifestyle that highlights independence and the knowledge of understanding where your food comes from.

Forij is a brand that takes this independence and knowledge and ships it right to your front door.

In Part 1, we hear about Parker’s mentor experience; The high level of Forji; Doing a test group on the airplane; Perfecting sustainability; Working with functional mushrooms; Moving past obstacles.

Join Ramon Vela and Parker as they breakdown the inside story on The Story of a Brand.

For more on Forij, visit: https://www.forij.co/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

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I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

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This episode was brought to you by Omnisend.

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