In the first part of this feature, we find Parker Olson, Founder & CEO of Forij, conducting an impromptu focus group on his brand’s name while on a Flight. It’s just the kind of crazy stunt Parker, a wildly passionate founder, is known for.

Forij is actually the phonetic spelling of “forage.” Forage being searching for your own provisions, specifically in the wilderness. It’s a lifestyle that highlights independence and the knowledge of understanding where your food comes from.

Forij is a brand that takes this independence and knowledge and ships it right to your front door.

In Part 1, we hear about Parker’s mentor experience; The high level of Forji; Doing a test group on the airplane; Perfecting sustainability; Working with functional mushrooms; Moving past obstacles.

Join Ramon Vela and Parker as they breakdown the inside story on The Story of a Brand.

For more on Forij, visit:

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