“A zero-waste fashion system that rewards the customer,” that’s the goal of For Days, says Kristy Caylor, Co-Founder and CEO. True to its goal, For Days is the first entirely closed-loop clothing brand.
Kristy has a degree in various fields including engineering, painting, design, and business. After business school, she entered the fashion industry and worked at Gap Inc., where she learned inside and out the apparel business, supply chain, and mass production issues. She left that company when she saw a need for a new business model that could solve clothing waste. In 2010, she started a brand called Maiyet, which experienced the same wastage problem. She sees “waste generation” as an opportunity.
In part 1 of her talk with The Story of a Brand podcast, Kristy talks about:
* Overview of the brand
* Her background in business and the fashion industry
* Eliminating clothing waste
* Incentivizing right behavior
* How the process works
* Response from other apparel companies
For more on Four Days, visit: https://fordays.com/