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This episode is brought to you by and . In today’s episode, we interview , Co-Founder & CEO of . First Light Whiskey is a smooth, coffee-flavored whiskey that can be enjoyed neat, on ice, or mixed into your favorite cocktail. It’s made with...
This episode is brought to you by Saral and Vdriven.
In today’s episode, we interview Ryan Espi, Co-Founder & CEO of First Light Whiskey. First Light Whiskey is a smooth, coffee-flavored whiskey that can be enjoyed neat, on ice, or mixed into your favorite cocktail.
It’s made with naturally gluten-free 99% corn whiskey, real coffee extract, and raw blue agave — crafted with love on the coast of Southern California.
Highlights include:
* His Gratitude Story
* What his mentor taught him: “All Boats Rise.”
* What he took for granted about his parents
* Taking the Van Wilder path in college
* The lesson he learned from his design firm
* How did he get started with First Light, and why
* How his hobbies and passion make him a better version of himself
* Deciding what type of company they wanted to build
* Overview and challenges of the alcohol industry
* Breaking down the First Light recipe
* Why they want people to have a First Light moment: How they named the brand
* Internal challenges as a manager and leader
* Advice for founders
* Launching a D2C offer
* What he’s proud of about the brand
Join Ramon Vela and Ryan Espi as we break down the inside story of First Light Whiskey on The Story of a Brand.
For more on First Light Whiskey, visit: https://www.firstlightwhiskey.com/
Simply search for “The Story of a Brand” on your favorite podcast player.
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Today’s sponsors:
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SARAL - Your Influencer Assistant Tool for Brands): https://www.getsaral.com/champions/ramon
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