“The game is to be sold, not to be told” remarks Hadiyah while talking about her experiences seeking out mentors. In part 2, Hadiyah Daché, Founder and CEO of Fairy Glow Mother mentioned that business can be hard for people of color when lacking the access to resources.

The approach of reading a lot of trade publications, skincare research, and figuring out who the “behind-the-scenes people” are and reaching out have proved beneficial for her. As for products she focuses on results instead of just selling products.

Most beauty businesses fail within 18 months, and the majority don’t even see more than fifty thousand dollars annual revenue. According to her, it’s all about math. Hadiyah calculated everything at the beginning which kept her going. She advises people to do the math and find a local mentor.

She talked about:

* Being a founder and person of color
* What was her approach
* Her advice for businesses
* Successful people
* Favorite rappers
* Products

Join Ramon Vela and Hadiyah Daché as they break down the inside story on The Story of a Brand.

For more on Fairy Glow Mother, visit: https://fairyglowmother.com/  

This episode is brought to you by MuteSix, Gorgias, and Attentive

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