Ergobaby – How Enabling Confident Parents Has Led to Brand Success

For Brian Speckart,  Director of Global E-commerce & Marketing for Ergobaby, trying to keep the Ergobaby message close to its core is a challenge.

However, for this veteran digital & brand marketer, the challenge is more fun than work. In this episode, Brian shares a look inside the Ergobaby brand and discusses everything from the Ergobaby’s Origin Story to how it maintains the brand message while selling through Amazona and Target to how they work with brand ambassadors & influencers and finally the “Dangers of Crotch Danglers”, which is something every expectant parent must know.

Visit the Ergobaby website: https://ergobaby.com/

Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.