Get Exclusive 1-on-1 CPG Advice From A Vetted Industry Expert. Click Here.
March 10, 2021

Equilibria - An Obsession with Quality & Efficacy

Equilibria - An Obsession with Quality & Efficacy

**This episode is brought to you by and .** Quality and consistency are the two major factors that Equilibria values the most. In the second part, we sit back down with , CEO & Co-founder, and , CPO & Co-founder, delve deep into Equilibria's...

The player is loading ...
The Story of a Brand

**This episode is brought to you by ATTN Agency and Repeat.**


Quality and consistency are the two major factors that Equilibria values the most.

In the second part, we sit back down with Coco Meers, CEO & Co-founder, and Marcy Capron-Vermillion, CPO & Co-founder, delve deep into Equilibria's service and how their service benefits women from different generations.

Learn about some great insights on how they ensure the highest quality of their service, starting from the genetics till the time the product is prepared.

In part 2, we talk about: How CBD is therapeutic for a woman’s wellbeing; How they partner with farms and participate in the supply chain process to ensure quality; The future of women in health care; Who are their customers? How the data-driven approach has changed the game; Advice for new entrepreneurs; and much more.

Join Ramon Vela, Coco, and Marcy as they breakdown the inside story on The Story of a Brand.

For more on Equilibria, visit: https://myeq.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.