In the second part of this Feature,
Matt Bahr, Founder & CEO of
EnquireLabs, shares why EnquireLabs is changing the game when it comes to gathering qualitative data to use for
your company’s decision making.
At the heart of it, the platform allows your company to open up two-way communication between you and your customers thereby gaining valuable feedback but also helps to build community with your brand and consumers. Here's the rest of the story.
In the first part, Matt discusses Building communication paths with your customers; Ways to use the data given to you by EnquireLabs; Introducing a two-step functionality; Using Snapchat & TikTok as an investment; Measuring the immeasurable; What is "Participatory Marketing"; Taking away privacy to allow open conversation between company & consumer; And so much more.